The bare metal cloud market was valued at USD 1.75 billion in 2019 and expected to reach USD 10.56 billion by 2025, at a CAGR of 35% over the forecast period 2020 - 2025. Although the bare-metal cloud is not virtualized, it can still be delivered via a cloud-like service model. The bare metal cloud technology has emerged out to be an effective medium for high-performance applications by combining cloud hosting with bare metal servers.

  • The growing number of data centers, growth in colocation services, and the surge in cloud computing across the globe are motivating businesses to invest in bare metal cloud services. Cloud computing services are majorly attracting investment in the studied market, as data storage servers and existing computing hardware are components of a remotely provisioned service for users.
  • IT and telecom industries are moving away from managing and owning IT infrastructure. Many of the enterprises have started shifting away from servers towards cloud-based subscription services. As the cloud continues to be one of the fastest-growing areas of technology, space for the bare metal cloud market will also develop.
  • Bare metal hardware can also be tuned for high performance and features like changing BIOS and IPMI configurations or disabling hyperthreading in the CPU. In the recent past, Internap Corporation’s Bare Metal had tested against Amazon AWS and IBM cloud offerings. In Hadoop cluster performance testing, Internap’s cluster completed the workload 6% faster than IBM Cloud’s Bare Metal cluster and 6% faster than AWS’s EC2 offering, and 3% quicker than AWS’s EMR offering.
  • Cost Predictability is another advantage it provides. Internap’s Bare Metal machine configuration was 32 % less expensive than the same configuration running on IBM Cloud. Although security, in the public cloud, is still a significant concern in the market.
  • Security and compliance are the two other significant benefits of private cloud solutions. According to US-based Ixia, 90% of IT professionals are concerned about their data and application security in the cloud. Therefore, in the studied market, companies are utilizing bare metal cloud services on private clouds where service providers manage the hypervisor layer for their customers.
  • In April 2020, French cloud service provider OVHcloud has started offering access to its infrastructure-as-a-service (IaaS) platform for free to the enterprises during the COVID-19 pandemic to provide remote working, collaboration, and healthcare hosting services.
  • As the effect of the pandemic, in April 2020, IBM has lowered their prices on bare metal servers across the globe and included up to 20TB of bandwidth with new competitive prices.



Key Market Trends

BFSI to Hold a Significant Share Over the Forecast Period

  • The banking vertical predominantly requires bare-metal cloud services with the rise in the transactions and details related to them.
  • Moreover, the critical need for high security and data protection during online banking, secure transactions, and access violations has also pushed the data traffic demanding the use of bare metal cloud solutions.
  • Additionally, financial firms heavily rely on technology and data, in all aspects of their business. In areas, such as risk analytics, derivatives pricing, quantitative modeling, portfolio optimization, and bank stress-testing, the use of high-performance computing (HPC) for a quick performance of complex calculations on large data sets is becoming increasingly prevalent.
  • Banks and brokers are anticipated to typically use HPC and grid computing for tasks, such as real-time risk management, as they handle thousands of transactions for clients around the world at any given moment.
  • Proprietary trading outfits, meanwhile, often need HPC to run sophisticated models. These parameters are expected to drive the growth in the adoption of bare metal cloud in the sector.



Germany Country Segment is Driving the Growth for Europe Over the Forecast Period

  • Germany is one of the most significant adopters and investors in the cloud-related business in Europe. It also plays a vital role in the development of the studied market in Europe. The country has the highest number of data centers and is also emerging in the cloud adoption race. Many SMEs in the country are increasingly investing in the cloud computing and services market, which has expected to create a massive opportunity for the studied market vendors in the region.
  • Germany, along with France, is also working on project European data infrastructure that aimed at enhancing regional data and cloud capabilities. The German government is also leading the push for a European cloud network called Gaia-X, to make region cloud Independence.
  • According to an industry expert, 45% of the German enterprises prioritize cloud enablement when purchasing new IT or digital services. On the infrastructural basis, the location of Frankfurt is the backbone of Germany’s digital business. Frankfurt is the leading market throughout Germany and Europe as far as data center density and connectivity to central internet hubs are concerned.? With DE-CIX and its top-transfer rates of approximately two terabits per second, with 90% of the German, and 35% of the Internet traffic in Europe, Frankfurt is home to the largest Internet hub globally.
  • Moreover, as part of its USD 1.2 billion investment in expanding the global cloud footprint, IBM introduced its first cloud data center with SoftLayer in Germany. The cloud center followed SoftLayer’s standardized pod design, having the capacity for thousands of physical servers and offering a full range of cloud infrastructure services, including SoftLayer’s bare metal servers, security services, virtual servers, storage, and networking. These developments for handling ever-increasing data traffic in the city is expected to drive the growth of bare metal cloud technology in the region.?



Competitive Landscape

The bare metal cloud market is witnessing an increase in the level of competition from both the start-ups as well as the leading global IaaS providers. Moreover, the leading companies in the market studied are broadening their addressable markets, by expanding product portfolio, diversifying their client base, and developing new applications area.

  • In April 2020, IBM Cloud added AMD’s second-generation server chips to its portfolio. AMD’s 96-core EPYC 7642 processors can boast a maximum clock speed of 3.3 GHz and support for up to four terabytes of memory per socket. The processors will power IBM Cloud’s latest bare-metal offerings, especially for data analytics, electronic design automation, AI, virtualized, and other containerized workloads. The servers are available in IBM data centers in North America, Europe, and the Asia-Pacific region, and can be on a monthly “pay-as-you-use” model.
  • In April 2020, Oracle Cloud launched new bare metal and virtual instances powered by AMD’s second-generation Epyc “Rome” processors, intended for HPC and big data analytics workloads. The bare metal E3 standard computes case supports 128 CPUs, 2 TB of RAM, and comes with 100 Gbps standard network bandwidth.



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