Market Overview

The global apple cider vinegar market is projected to grow at a CAGR of 5.4% during the forecast period.

  • Apple cider vinegar is typically a combination of fruity cider vinegar and the mild sweetness of apple juice concentrate. It is a familiar ingredient in food dressings, flavorings, and preservatives.


Rigorous researches proved that apple cider vinegar has several health benefits including obesity, heart disease, cancer, and bacterial infections. However, consuming too much vinegar may lead to unwanted effects like tooth decay on regular consumption of undiluted vinegar, nausea and even low potassium levels in some extreme cases. Skin burns can also take place if undiluted apple cider vinegar stays in contact with the skin for a long period. Hence, it is anticipated that the mentioned effects can hamper the flourishing market to an extent.

Scope of the Report

The apple cider vinegar market is segmented by form into liquid and tablets and capsule types. Based on the application, the apple cider vinegar market can be diversely classified into food & beverages, pharmaceuticals, personal care, and others. Also, by distribution channel, the market can be differentiated into supermarkets/hypermarkets, drug stores, convenience stores, specialist stores, and others. The market is further segmented by Geography.

Key Market Trends

Apple Cider Vinegar Demand is Rising due to Availability in Multiple Free-froms

Apple Cider Vinegar has been available in liquid and pill/capsule form but still, the customer preference wasn’t inclined towards the product because of the consciousness of the consumers towards the source of extraction and allergy risks. However, after the introduction of non-GMO, gluten-free, organic and vegan concepts to the product, the market is witnessing considerable growth. Moreover, unfiltered apple cider vinegar is popular among the consumers due to the presence of the original ’mother’ essence and taste.

Asia Pacific is Expanding the use of Apple Cider Vinegar in the Personal Care Industry

Hair that looks dull, brittle, or frizzy tends to be more alkaline or higher on the pH scale. Because of the mildly acidic nature, apple cider vinegar restores the natural pH resulting in hair that shines and slides easily, making it less prone to tangling, snagging and thus reducing hair frizz. The organic label companies in China and India are thus coming up with solutions incorporating apple cider vinegar into hair care products like shampoos and conditioners for fine results. Facial masks using the same have also been introduced in the market. Therefore, the Asia Pacific market is the fastest-growing regional segment for the market.

Competitive Landscape

Raw and unfiltered apple cider vinegar retains ’The Mother’, a cloudy, natural enzyme, acid and friendly bacteria combination highly regarded for its many qualities. The companies that are leading the market presently strive to come up with products that can be as versatile in use as possible. The major players like Barnes Naturals Pty Ltd, The Kraft Heinz Company, Carl K?hne KG, PepsiCo, Inc., Aspall, etc. have introduced various free-from kinds of apple cider vinegar at a large scale to promote the growth of the potential market.

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