Market Overview

The global hibiscus flower powder market is projected to grow at a CAGR of 7.2% during the forecast period (2019-2024).

  • Hibiscus flower powder is being widely used to make refreshing drinks, syrups, traditional medicines, hibiscus jellies, jams, and hibiscus flower powder-flavored fruit pastes. Increasing awareness regarding hibiscus flower powder is driving the growth of the hibiscus flower market regionally as well as globally.
  • Increasing demand for natural and organic cosmetics is likely to accelerate the growth of this market owing to the growing awareness about the benefits of hibiscus flower powder. Furthermore, in developing countries, like India and China, are some of the largest markets for cosmetics and personal care products, resulting in an increasing demand for organic and natural cosmetics.

Scope of the Report

The global hibiscus flower powder market is segmented by application and geography. On the basis of application, the market is segmented into food & beverage, cosmetics, pharmaceuticals, and other applications. Furthermore, the study provides an analysis of the hibiscus flower powder market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Key Market Trends

Popularity of Cruelty Free Cosmetics to Drive the Vegan Cosmetics Market Growth

Increasing preference for animal free products, along with rising popularity of environment sustainable products, is driving the demand for vegan cosmetics products. Growing demand for chemical-free hair and skin products along with growing awareness about cruelty free cosmetics products is supporting the market growth from last few years. Additionally, naturally-derived products helps to reduce pollution and dependence on petroleum based cosmetics products. Significant rise in influence of social media and beauty blogs that are communicating the benefits vegan cosmetics is likely to influence sales of vegan cosmetics products.this, in turn boosting the hibiscus flower powder market owing to its major usage in natural cosmatic products.

Asia-Pacific Witness a Significant Market Growth

Asia Pacific accounts for relatively high production of hibiscus followed by Europe and North America. In terms of consumption, Europe and North America holds the hibiscus extract market, owing to growing demand for natural products to a great extent. Asia Pacific and the Middle East and Africa are in growing stage in terms of consumption. However, Sudan and Egypt hold relatively high share in terms of production, but domestic consumption is quite high in these countries, hence accounts for relatively low exports. Latin America also holds a significant share in terms of consumption of hibiscus extract.

Competitive Landscape

The Global Hibiscus Powder Market is highly fragmented with multiple local and regional companies competing fiercely with global multinationals. Some of the key players in the hibiscus flower powder market, globally include Bio Organic, Herbeno Herbals, The Republic of Tea, Traditional Medicinals, bio Actives, Wild Hibiscus Flower Co.among others.

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