Market Overview

The Global Sorbitol Market is witnessing a CAGR of 5.5% during the forecast period (2019-2024).

  • Growing consumer perception towards product benefits derived from natural ingredients is expected to drive the demand. The shift in preference towards organic personal care & cosmetic products owing to health & safety factors is expected to positively influence market growth.
  • Increasing demand for low-calorie artificial sweeteners particularly for diabetic patients is likely to surge sorbitol market growth.
  • Also, raising awareness about dietary supplements and their nutritional benefits is also likely to have a positive impact on the industry in the near future.




Scope of the Report

Sorbitol is used to impart taste and sweetness. Global Sorbitol Market is segmented by Type as Liquid Sorbitol, Powder/Crystal Sorbitol. Sorbitol is also used in various applications, such as Confectionery, Bakery, Frozen Food, Dietary Supplements, Beverages, Pharmaceuticals, Cosmetic and Personal care. Food application of sorbitol includes bakery, confectionary, dairy, meat, and other processed foods. Chewing gums in confectionary are one of the major segments where sorbitol mostly is used. Sorbitol is certified as GRAS (generally recognized as safe) by the FDA.

Key Market Trends

Increasing Demand From Emerging Countries

The shift in preference for convenience, driven largely by urbanization, a growing number of women in the workforce, and rising household incomes, among others, are driving the demand for artificial sweeteners, such as sorbitol, in emerging economies. Sorbitol is mainly used in the manufacture of confectionery, baked goods, and chocolate, as a sweetener or moisture-stabilizing agent. The moisture-stabilizing action of sorbitol makes it a preferable choice for products that dry or harden faster, thus maintaining freshness during storage. Heart diseases and health issues are also a major concern in emerging countries. This is likely to drive the market for artificial sweeteners, which is one among the emerging food sweeteners that are non-caloric sweeteners and are 600 times sweeter than sugar.

Liquid Sorbitol Segment Leads The Market

The liquid sorbitol segment is expected to lead the sorbitol market. Liquid sorbitol is primarily used in the cosmetic & personal care industry, especially in the manufacturing of personal care applications. Liquid sorbitol is cost-effective as it requires less process cost and time in comparison with powder/crystal sorbitol. Liquid/Syrup sorbitol possesses several functionalities, such as sweetening agent, non-cariogenic, cooling effect, sugar-free, low-calorie, filler/diluent, and excellent compressibility. It is used to manufacture toothpaste, chewing gum, mouth fresheners, skin care, hair care, cosmetics, soaps & detergents, and shaving creams.

Competitive Landscape

The global sorbitol market is currently dominated by Cargill, Merck, DuPont, Archer Daniels Midland Company, American International Foods Inc., SPI Pharma Inc., etc., altogether accounting for the highest of the market share. Strong brand loyalty for brands like Cargill and DuPont in the emerging countries is the primary reason for these players enjoying a strong foothold in these markets.

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