Market Overview

Global pretzel market is projected to reach a value of 491.30 million USD by 2024 registering a CAGR of 2.7% during the forecasted period.

  • Germany is considered as the birth place of pretzel. Hard pretzels are sold more than soft pretzels since it has a longer shelf life.
  • With the rise of the craft beer movement, artisan pretzel shops are opening up to give customers the opportunity to pair brews with pretzels.
  • The increase in the number of diabetes population is one of the major reason for the growth of pretzel market. Pretzel is considered as a healthier snack and is mostly consumed by health conscious customers.
  • The growth in the consumption of snacks are a major driver of the market. In United States a large percentage of the population consume pretzel atleast once a day.


Scope of the Report

Global pretzel market is categorized by type into Salted and Unsalted; by Distribution Channel into Hypermarket/Supermarket, Convenience Store, Food Specialty Store, Online channel, and Others; & by Geography

Key Market Trends

Growing Demand For Snacks

The demand for healthy snacks is growing due to progression in the increasing number of unhealthy population. The increasing popularity of snacks among the young population boosted the necessity for healthy eating habits, and is likely to drive the demand for pretzels.Pretzels are considered to be a healthier alternative, due to the presence of healthier ingredients. For healthier snacking purposes and reduced use of artificial starch, ingredients, such as tapioca, potato, sweet potato, wheat, and corn, are used in the pretzel market, based on the availability of the raw materials. The growing usage of ingredients which comparatively absorb less percentage of oil, is addressing the demand for healthier snacking and is driving the market globally. Growing demand from developing countries are also a factor boosting the global market.

North America Is The Largest Region In Pretzel Market

North America is the major region in global pretzel market. Pretzel is considered as a healthier snack alternative, in comparison to other traditional snacks. They have low fat content and are high in nutrients. Majority of the flour used is fortified with vitamins and iron, which helps stimulate the process of digestion and boosts metabolism. The United States is one of the leading countries in terms of consumption and production of pretzels in North America. Introduction of healthy variants of pretzels, in a wide range of flavors, has been a key factor, driving the growth of the market in this region. Pennsylvania is the center of American pretzel production for both the hard and the soft-bread types pretzels. About 80% of the hard pretzels produced in America are made in Pennsylvania. Americans eat more hard pretzels than soft pretzels.

Competitive Landscape

The global pretzel market is a fragmented market with the presence of various players in the market. Most of the major players of the market hails from North America and Europe. Diversifications are made in the product in terms of raw material, flavor, special ingredient etc.

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