Market Overview

Global specialty snacks market is growing at a CAGR of 6.0% over the forecast period (2019-2024).


Owing to the new trend of healthy lifestyle, modern consumers seek simpler and healthy formulations, flavors, and diet formats, which has significantly contributed to the growth of this market.


Nuts and seeds have a healthy reputation for delivering both high protein and energy content. An increasing number of brands that offer nut- and seed-based snacks are leveraging this reputation through product innovation, by integrating seeds and nuts as ingredients in their product lines.


Consumers are increasingly opting for healthier ingredients, such as snacks that are high in fiber, protein, and whole grains. To fulfill the consumer demand, manufacturers are focusing on fat reduction of snacks and are offering trans-free snacks.


Scope of the Report

Global specialty snacks market is segmented by Product Type into Snack Bars, Bakery-based Snacks, Nuts and Seeds Snacks, Popped Snacks and Others. The market is segmented by Distribution Channel into Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers and Others. The geographical analysis of the market is also included.

Key Market Trends

Snack Bar Holds A Major Share

Innovation has helped to drive the snack bar sales. New products involve strong flavors, such as bacon, organic ingredients, popcorn, trail mix, protein, whole grains, and low sugar. Consumers are looking for clean-label snack bars with easily recognizable ingredients. Nearly half of all parents who buy snack bars rate “quality ingredients” and “all natural” as important criteria while selecting the product. So companies are incorporating these labels in their products. Health and wellness is the main driver behind organic claims. As there is a perception that organic products are healthier, it is the biggest motivation consumers have for purchasing organic. Hence, snack bars with the organic claim have been trending over the last five years. For instance, the Russian firm, BioFoodLab offers 100% natural snack bars.

United States Dominates The North American Market

Increasing health consciousness and changing lifestyles are the two factors contributing toward the growth of the specialty snacks market in the United States. Between 2004 and 2018, the United States experienced a 50% increase in the number of households using snack cereal bars; there is a rise in demand for chewy granola snack bars with a notable percentage. As US consumers are concerned about the origin and quality of ingredients used in the preparation of food products, the popularity of organic snack bars has been increasing among health-conscious consumers. The majority of consumers looking for snack bars in the country are the millennial consumers and they have developed a habit of specific breakfast options, which include porridge pots, cereal bars, and other breakfast alternatives.

Competitive Landscape

Global Specialy Snacks market is a consolidated market with few major players. Small players are also coming up with innovatiojns and new product launches to make their mark in the competition. Major players are expanding their geographical reach and product portfolio to maintain as the market leaders.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client’s requirements
  • 3 months of analyst support