Market Overview

Global fruit spreads market is expected to register a CAGR of 4.1% during the forecast period, 2019-2024.

  • Green label, ethical claims, fair trades, convenience, and health credentials are the most prominent attributes for market growth. Along with new jam and jelly products that contain health attributes and various taste profiles; For example, grape jelly is still the most popular jam and jelly flavor in all the regions.
  • Fruit spreads are prepared from the extracted fruit juices which are further processed and concentrated. The major ingredients used for the preparation of fruit spreads are sugar and pectin. These fruit spreads are highly concentrated which contains nearly 30% - 60% water content and are available in a variety of flavors depending on the type of fruit.



Scope of the Report

Global fruit spreads market is segmented by type into jams, jellies, butter, conserves, preserve and marmalades. Butter is a type of fruit spread that is made from sugar cooked fruit puree and is thick. Conserves are fruit spreads that consist of a mixture of fruits, along with nuts and sugar. On the basis of distribution channels, the market is segmented into supermarkets/hypermarkets, convenience store, retail store, and others. Factors, such as increasing urbanization and easy convenience of the supermarket and hypermarket retail formats will lead to further sales of fruits spreads through these retail chains. Moreover, the study provides an analysis of the fruit spreads market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Key Market Trends

Growing Popularity of Healthy Spreads Driving the Fruit Spread Market

The nutritional value of fruit spreads and innovations in flavor are expected to boost the growth of the fruit spreads market. Currently, consumers are switching to sugar-free fruit spreads. The number of private-label brands for fruit spreads has been increasing due to a surge in the organized retailing. Several retailers are entering this market by extending their investments in perishable food products, lured by the growing popularity of fruit spreads for “at-home” consumption. Moreover, the accessibility of low-priced fruit spreads from different brands is anticipated to drive the growth of global fruit spreads market. Also, the presence of preservatives in fruit spreads makes it more stable and can be used for a longer time period; this attracts the consumer towards fruit spreads.

Europe Holds the Largest Market Share in Fruit Spreads

Europe is dominating them in the fruit spreads market followed by North America. Germany and France have been accounted for a higher consumption of fruit spreads owing to increasing consumer awareness towards natural fruit products. Furthermore, the high demand for fruit spreads in breakfast meals and bakery products is considered to be a key driving factor in this region. Additionally, a rise in the health-conscious population and shifting inclination towards natural products has surged in the demand for fruit spreads market in this region. Also, growing demand for nutritive, healthy and sugar-free fruit spreads is likely to uplift the North American fruit spreads market.

Competitive Landscape

Characterized by the presence of several global and regional vendors, the global fruit spreads market is highly fragmented. Many retailers offer a large number of fruit varieties by expanding into gourmet facilities. Retailers are investing in private-label spreads as consumers are seeking affordable and high-quality products. Some of the major players in the fruit spreads market are Cascadian Farm, Crofters Food, The J.M. Smucker Company, Polaner, Really Good, and Santa Cruz, among others

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