Market Overview

Global natural food colorants market is forecasted to reach USD 1.5 billion by 2024 growing at a CAGR of 6.3% during the forecast period (2019-2024).

  • The health-enhancing properties of natural colors, combined with the organic properties in the natural products, is also increasing the appeal for the same.
  • Restraints in natural colorants are mainly due to the higher production cost of fermentation pigments, compared to pigments of synthetic origin or extracted from natural source.
  • FDA uses the term ’exempt color additives’ to indicate that they are exempted from the certification process.



Scope of the Report

Global natural food colorants market offers a range of products applicable to beverage, dairy & frozen product, bakery, meat, poultry & seafood, confectionery, oil & fat, and other industries. The study also covers a global level analysis for the major regions namely, North America, Europe, Asia-Pacific, South America, and Middle East and Africa

Key Market Trends

Rising Demand for Clean Label Ingredients

Consumers demand clean labels on products to know what exactly they consume and at what levels which is likely to drive the demand for clean label ingredient supplementing the market growth for natural colorants. Consumers, globally, are highly concerned about the long-term effects of synthetic colors on health, leading food manufacturers to incorporate naturally sourced ingredients during product formulation.

Asia-Pacific Emerges as the Fastest Growing Market

The increase in demand for processed food in this fastest-growing region has triggered the food colorant application market. The demand for natural colors varies across the region, with higher penetration level in Australia and Japan, while there is significant potential for conversion from synthetic colors in China and Southeast Asia. The driving factor for natural food colorants is the prevalence of food safety scandals, recycling of waste oil, and animal feed oils that were synthetically colored and sold as healthier vegetable oils in Taiwan, toxic toothpaste produced in China and imported around the world; or high-levels of lead in packet noodles in India.

Competitive Landscape

Global natural food colorants market is highly fragmented due to the presence of several small manufacturers across the globe. Some of the key players in the market are Chr. Hansen Holding, Koninklijke DSM N.V., Sensient Technologies Corporation and DuPont. The major players have been expanding their geographical presence by acquiring or merging with the manufacturers in the foreign market.

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