COVID-19 update included
The content of this report will be updated with the latest scenarios based on the global COVID-19 Pandemic

Market Overview

Global Swimwear Market is expected to register a CAGR of 6.3% during the forecast period, ()2019-2024).

  • Swimwear manufacturers and designers focus on the comfort level of swimwear, as it has a high impact on the consumer’s purchase decision. Popularity of value-added features, such as trendy prints and convenient cuts, is driving the market growth.
  • Due to the rise in product innovations and advancing technologies, such as incorporation of neoprene fiber to develop fabrics that improve their elasticity and efficacy, the swimwear market is expected to witness high sales in the coming years.



Scope of the Report


Global Swimwear Market is segmented by product type such as women’s swimwear, men’s swimwear, goggles and swim caps. On the basis of distribution channel such as online stores and offline stores. Moreover, the study provides an analysis of the swimwear market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Key Market Trends


Growing Demand for Luxury Swimwear

Consumers are attracting towards multifunctional cover-up swimwear and beachwear which is likely to support the swimwear market growth.Most of the customers tend to incline toward habit and comfort. Brand loyalty and fitting of the swimsuit play a key role followed by style. Most of the consumers tend to stick to the same suit for every summer, especially in the western countries. Along with comfort, customers also want premium and multi-functional cover-up swimwear. This provides high scope for many players in the market with a wide range of opportunities and extended product portfolio catering the demand. Moreover, growing demand for luxury swimwear by women, increase in number of private and public swimming pools & clubs is influencing the market growth from last few years.

Asia-Pacific Region to witness Significant Demand for Women Swimwear

Growth in population, rise in health awareness, and product innovation are likely to propel the swimwear market growth in developed economies. Additionally, growth in participation rate of water sports and fitness among developing countries such as China and India at a domestic level is expected to influence the swimwear market in Asia-Pacific region. In Europe, western countries holds significant market share there is a relative growth in the acceptance of swimwear in western European countries in recent times. Increasing expenditure on lifestyle goods, coupled with an increasing preference for swimming as a leisure and recreational activity, are driving the growth of the swimwear market in South America region.

Competitive Landscape


Some of the major companies in the swimwear market Diana Sport., American Apparel, Inc., Arena Italia S.p.A., NoZONE Clothing Limited, La Perla Group, O’Neill, Inc., PARAH S.p.A, Perry Ellis International, Inc., Jantzen Apparel LLC, PVH Corp, Quiksilver, Inc, and Seaspray Swimwear., among others.

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