Market Overview

The global food sweetener market is projected to grow at a CAGR of 1.71% during the forecast period (2019 - 2024).

  • Though sucrose (table sugar) is impacted by 30% decline in prices in 2014, the global sweeteners market is dominated by sucrose in 2018. The market experienced slow growth in the next couple of years. However, with the decline of EU raw sugar imports, there was a further drop in global sugar prices in 2017.
  • With the slow but increasing global demand, sugar exports are likely to increase from countries, like Australia, the EU countries, and Thailand, which have modernized their sugar industry in recent years. Brazil may remain the world’s major producer and exporter nevertheless.



Scope of the Report

The food sweetener market is segmented by type as sucrose, starch sweeteners and sugar alcohols, high-intensity sweeteners (HIS). Starch sweeteners and sugar alcohols include dextrose, HFCS, maltodextrin, sorbitol, xylitol, others. The other starch sweeteners and sugar alcohols include glucose syrup, glucose-fructose syrup, fructose-glucose syrup, isoglucose, fructose, mannitol, maltitol, erythritol, lactitol, isomalt. High-Intensity sweeteners include sucralose, aspartame, saccharin, cyclamate, ace-k, neotame, stevia and others. The other HIS includes glycyrrhizin, mogroside V, Luo Han Guo, thaumatin, monatin. By application as dairy, bakery, beverages, confectionery, soups, sauces and dressings and others.

Key Market Trends

Increasing Demand from the Emerging Economies, Due to Growing Urbanization and Rising Affluence

Shift in the preference for convenience (driven largely by urbanization), growing working-women population, and rising household incomes, among others are driving the demand for sweeteners in the emerging economies. Overall, the huge demand for food in the developing countries has led the entire value chain to open markets for food sweeteners, thereby driving the demand for food sweeteners. The majority of countries with high consumption of sugar fall in the category of the emerging economies. Consequently, these countries bear a high burden of lifestyle diseases.

Asia Pacific Has Largest Market

The demand for natural sweeteners is primarily due to the health food trend. The rising awareness regarding the harmful effects of excessive sugar consumption is augmenting the market’s growth. Companies, such as Coca Cola, PepsiCo, and Cargill, introduced products that contain natural sweeteners, which are expected to have positive effects on health. With the increase in sugar production in Brazil and smaller producing countries, such as the Russia Federation, South Africa, and Australia, these are offset by decreases in production in Europe and some key Asian countries. It is expected that sugarcane may account as the source for about 85% of the sugar output over the next decade, although some increase in sugar beet production is expected in Egypt, the Russian Federation, Ukraine, and the European Union. India and Indonesia are expected to scale up consumption while maintaining exports. However, in response to the new sugar excise tax on beverages, the industrial demand for sugar is likely to fall across Indonesia.

Competitive Landscape

The food sweetener market is currently dominated by Cargill, Tate & Lyle PLC, Stevia First Corp, Ingredion, Pure Circle, Sudzucker, and AB Sugar, among others. Strong brand loyalty for brands, like Cargill, Stevia First Corp, and Tate & Lyle, in the emerging countries is the primary reason for these players enjoying a strong foothold in these markets. Acquisitions and new product launches are the most preferred growth strategies. Leading companies are focusing on expansion and partnerships.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client’s requirements
  • 3 months of analyst support