Pernod Ricard is ranked second in spirits globally and has a portfolio covering a broad range of products. Asia Pacific leads company sales by volume, with a significant contribution from the growing other whiskies category in India. Pernod Ricard is placing premiumisation at the centre of its development strategies. This shift upmarket is presenting a challenge in categories such as English gin, which are seeing super-premium competition intensify.
Euromonitor International’s Pernod Ricard Groupe in Spirits (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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