In the highly competitive modern markets, brands are seeking to develop deeper and more meaningful relations with their target audiences by designing marketing campaigns that resonate with them. Digital marketing has emerged as one of the most efficient and continent ways for brands to connect with larger audiences and gathering data on their behavioral patterns.

Large-scale adoption of smartphones and social media, supported my technological advances in the areas of AI and Analytics have made it easy and inevitable for brands to establish a strong digital presence. Marketing teams across companies are now transforming to adopt and inculcate more and more of data science oriented practices in order to gain better visibility on digital platforms.

In brief, this research service covers the following points:
  • Stakeholders in the Digital Marketing Ecosystem
  • Evolution of Digital Marketing
  • Drivers and Challenges
  • Technologies Affecting the Future of Digital Marketing