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The Global Hair Serum Market size is expected to reach $1.4 billion by 2025, rising at a market growth of 7.86% CAGR during the forecast period.
Hair serum is a type of liquid-based hair care that offers hair protection. It smoothens out the frizz and gives a stunning look to the hair. After shampooing and conditioning, hair serum is applied to towel-dried or wet hair. A few drops of hair serum are applied on hands for its application, and serum is added to hair from roots to tips while rubbing hands together. Hair serum is a product typically based on silicon that penetrates the hair and induces structural changes in hair texture.

The variation in hairstyle trends, a massive increase in disposable income, population increase, combined with rising global air pollution, are among the major factors boosting the hair serum growth market. It is also expected that increased use of professional haircare products in developed regions and increased adoption of organic ingredients in cosmetic products will create significant opportunities for growth for hair coloring products. Nonetheless, it is expected that the high cost of such premium and qualified products and the involvement of hazardous chemicals to soften hair would hamper global hair serum market growth.
Hair serum companies have been strategizing to expand their product offerings to meet the needs of customers. On the other hand, natural ingredients in these items will improve outcomes and minimize the risk of problems associated with scalps such as inflammation and itching. Organic hair serum products can produce vibrant results like enhanced hair shine, enhanced hair power, and reduced hair loss, expected to deliver significant value sales growth during hair serum market forecast.

Based on Nature, the market is segmented into Conventional and Organic. Based on Product Type, the market is segmented into Hair Treatment Serum and Hair Styling Serum. Based on Form, the market is segmented into Online and Offline. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

The major strategies followed by the market participants are Product launches and Partnerships & Collaborations. Based on the Analysis presented in the Cardinal matrix, Unilever PLC and L’Oreal Group are some of the forerunners in the Hair Serum Market. The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Henkel AG & Company, KGaA, HerStyler Oy, Kao Corporation, L’Or?al Group, The Procter and Gamble Company, Unilever PLC, Natura & Co. (Avon Products, Inc.), Giovanni Cosmetics, Inc., John Paul Mitchell Systems, and Revlon, Inc.

Scope of the Study
Market Segmentation:

By Nature

  • Conventional
  • Organic


By Product Type

  • Hair Treatment Serum
  • Hair Styling Serum


By Form

  • Online
  • Offline


By Geography

  • North America
  • ·US
  • ·Canada
  • ·Mexico
  • ·Rest of North America
  • Europe
  • ·Germany
  • ·UK
  • ·France
  • ·Russia
  • ·Spain
  • ·Italy
  • ·Rest of Europe
  • Asia Pacific
  • ·China
  • ·Japan
  • ·India
  • ·South Korea
  • ·Singapore
  • ·Malaysia
  • ·Rest of Asia Pacific
  • LAMEA
  • ·Brazil
  • ·Argentina
  • ·UAE
  • ·Saudi Arabia
  • ·South Africa
  • ·Nigeria
  • ·Rest of LAMEA


Companies Profiled

  • Henkel AG & Company, KGaA
  • HerStyler Oy
  • Kao Corporation
  • L’Or?al Group
  • The Procter and Gamble Company
  • Unilever PLC
  • Natura & Co. (Avon Products, Inc.)
  • Giovanni Cosmetics, Inc.
  • John Paul Mitchell Systems
  • Revlon, Inc.