Since 2016, when Halo Top’s protein-packed low sugar ice cream first took the industry by storm, its dizzying growth has mesmerised observers. Many initially scoffed at the brand, dismissing it as nothing more than a phase, yet its triple- and quadruple-digit annual sales growth left many others wondering whether the future direction of the industry had arrived. Competitors, such as Breyers and Ben & Jerry’s, raced to launch their own protein-packed variants and Halo Top’s ceiling seemed limitle...

Euromonitor International’s Ice Cream and Frozen Desserts in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.