Demand for gum is flagging in Brazil and this is linked primarily to the category’s maturity and increasingly widespread concerns about the potentially deleterious health effects of high sugar consumption. However, strong value growth was still registered in the category in 2019 and this was mainly due to pronounced premiumisation. Consumers are turning to higher-priced value-added products, some with functional claims, while pack sizes are shrinking. New premium product launches in 2019 include...

Euromonitor International’s Gum in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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