Backed by a rising trend of urbanisation and by the country’s solid economic performance, Cote d’Ivoire’s urban consumer market grew by 106% in real terms over 2008-2018 (one of the highest at a global level). However, unchecked growth of urban sprawl; worsening traffic and environmental conditions; and social inequality remain major challenges for Ivorian cities, while institutional weaknesses have prevented an effective tackling of these problems and of the country’s wide regional imbalances.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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