The Asia Pacific Digital Experience Platform Market would witness market growth of 12.4% CAGR during the forecast period (2019-2025).
Web 2.0 technologies allow companies to offer a dynamic web interface to enhance customer interaction and engagement. Increasing adoption of Web 2.0 technology, such as hosted services, social networking, video sharing websites, micro blogging, collaborative consumer platforms, web applications, and podcasting, plays a key role in pushing the adoption of digital experience models. DXPs also allow companies to use a pre-integrated stack to analyze user experience and customer data. In addition, seamless integration with multiple business systems, inbuilt analytics capabilities, and components for customer activity monitoring has further enhanced DXP capabilities.
Through predicting customer requirements, the businesses deploy DXPs to encourage customer retention through developing long-lasting business relationships. The digital experience platforms also allow businesses to recommend and deliver appropriate content and offer customer lifetime loyalty rewards. For example, the increasing adoption of interactive kiosks to deliver banking services and related products is also expected to drive adoption between banks and Non-Banking Financial Companies (NBFCs). Digital experience solutions are also introduced by a large number of fintech companies to efficiently improve their customer interaction and engagement process to compete with the dominant market leaders.
Based on Component the market is segmented into Platform and Services. Based on Application, the market is segmented into Business-to-Consumer, Business-to-Business and Others. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on End User, the market is segmented into Retail, BFSI, Manufacturing, Healthcare, Telecom & IT and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Adobe, Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Acquia, Inc., Liferay, Inc., Sitecore, Inc. and Open Text Corporation.
Scope of the Study
By Deployment Type
By End User
- Telecom & IT
- South Korea
- Rest of Asia Pacific
- Salesforce.com, Inc.
- Adobe, Inc.
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- Acquia, Inc.
- Liferay, Inc.
- Sitecore, Inc.
- Open Text Corporation
Unique Offerings from KBV Research
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free