While channel dynamics in the global toys and games industry not surprisingly favour e-commerce, there is still room for traditional toy stores. The latter see expansion in many key growth markets. Even in the US, Toys”R”Us might receive a new lease of life via b8ta, building on experiential marketing and digital integration. Subscription services see new entrants, but their long-term strategies for growth will depend on the ability to deliver ongoing excitement and data-based tailored products.
Euromonitor International’s Where Consumers Shop for Toys and Games global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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