App Analytics Market Overview:
App analytics software helps drive personalized and customer-focused marketing and monitors the performance of desktop, mobile, and other device applications. Organizations use this software to make better-informed and more data-driven decisions. The infusion of new data-driven insights helps companies improve their product, marketing, and overall profitability. App analytics help companies to unlock new growth opportunities.

Increase in inclination of enterprises toward mobile-based advertising, growth in number of mobile & web apps, and rise in investment in the analytics technology are the factors that drive the growth of the market. However, availability of open source alternatives and non-uniformity of data act as major deterrents to the market growth. Furthermore, major shift toward customer-focused marketing is believed to create significant demand for the app analytics market. Besides, increase in focus on higher ROI and growth in trend of bring-your-own-devices (BYOD) provide opportunities for the growth of the market.

The global app analytics market is segmented based on component, type, deployment mode, applications, industry verticals, and regions. In terms of component, the market is categorized into software and service. Based on type, it is divided into mobile app analytics and web app analytics. Based on deployment mode, it is bifurcated into cloud and on premise. Based on application, it is classified into marketing analytics, performance analytics, in-app analytics, revenue analytics, and others. In terms of industry vertical, the market is classified into gaming, entertainment, social media, IT & telecom, health & fitness, travel & hospitality, retail & e-commerce, education & learning, BFSI, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global app analytics market is dominated by Adobe, Appsee, IBM Corporation, Countly, Mixpanel, Localytics, App Annie, Appdynamics, Appsflyer, and Clevertap.

Key Benefits for App Analytics Market:

  • The study provides an in-depth analysis of the global app analytics market and current & future trends to elucidate the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analyses on the market is provided.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the global app analytics industry.
  • The quantitative analysis of the global app analytics market from 2017 to 2025 is provided to determine the market potential.


App Analytics Key Market Segments:

By Component

  • Software
  • Service


By Type

  • Mobile App Analytics
  • Web App Analytics


By Deployment Mode

  • On premise
  • Cloud


By Application

  • Marketing Analytics
  • Performance Analytics
  • In-App Analytics
  • Revenue Analytics
  • Others


By Industry Vertical

  • Gaming
  • Entertainment
  • Social Media
  • IT & Telecom
  • Health & Fitness
  • Travel & Hospitality
  • Retail & E-Commerce
  • Education & Learning
  • BFSI
  • Others


By Region

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of APAC
  • LAMEA
  • Latin America
  • Middle East
  • Africa


Key Market Players

  • Adobe
  • Appsee
  • IBM Corporation
  • Countly
  • Mixpanel
  • Localytics
  • App Annie
  • Appdynamics
  • Appsflyer
  • Clevertap