The Automotive ADAS Market is constantly evolving, and new systems are being introduced to the market every year. However, all systems can generally be attributed to one of the submarkets stated. Additionally, as part of the product differentiation strategy of car manufacturers, different names might be allocated to describe an ADAS End-User Application, e.g. the Night Vision System term we use in this report corresponds to Mercedes-Benz’s Night View Assist Plus or BMW’s Night Vision with Dynamic Light Spot.

It is also worth mentioning that in 2018, many OEMs – premium automakers as well as volume car manufacturers – offered a number of ADAS applications as a safety-oriented package (bundle) with a substantial discount on the aggregated price. This strategy aims to introduce consumers to the new driving technologies and increase the awareness levels of the benefits of these systems. The demand for ADAS in vehicles is growing rapidly. Expectedly, this growth will continue throughout the forecast period. Customers are opting for ADAS applications for safety concerns as the number of road accidents is on the rise, especially in the developing countries. Therefore, in the current business scenario, the increasing concern for safety primarily drives the ADAS market. In order to reduce the number of accidents with excellent ADAS applications such as Adaptive Cruise Control, Blind Spot Detection System, Lane Departure Warning System and Night Vision are extensively promoting ADAS applications.

Since the vehicle’s price constitutes a major buying criterion especially in the small and medium-car segment, the ‘’packaging’’ strategy aims to enhance penetration since the price of the package is considerably cheaper than the price of the individual systems if they are selected independently.

A representative example is BMW’s Active Security Package available as an option for all models of the brand. The package comprises Lane departure warning, Forward Collision Warning, City Collision Mitigation, Pedestrian Recognition and Dynamic Safety Lane change warning priced at $1350 in the UK while LDW and PDW are priced $600, and $450 respectively if selected independently.

Report Highlights

106 Tables, Charts, And Graphs

Global Top 20 Automotive Advanced Driver Assistance Systems (ADAS) Companies And Analysis 2019

Analysis Of The Top 20 Automotive ADAS Companies Including Their ADAS Revenues, ADAS Market Share % And Ranking)

  • Aisin Seiki Co
  • Autoliv AB
  • Bosch Group
  • Continental AG
  • Delphi Automotive
  • Denso Corporation
  • Freescale Semiconductors
  • Gentex Corporation
  • Harman International
  • Hella KGaA Hueck & Co
  • Hyundai Mobis
  • Magna International Inc
  • Mobileye N.V
  • Panasonic Corporation
  • Renesas Electronics
  • Takata Corporation
  • Texas Instruments
  • Valeo SA
  • ZF Group

Analysis of the challenges facing the industry

  • Regulatory barriers
  • Certification process
  • Technological challenges
  • Performance & reliability
  • Cost issues
  • Safety
  • Semi-autonomous and autonomous technologies
  • Emissions

Key questions answered

  • What does the future hold for Automotive Advanced Driving Assistance Systems?
  • Where should you target your business strategy?
  • Which companies should you form strategic alliances with?
  • Which company is likely to succeed, and why?

Target audience

  • Leading Automotive OEMs
  • Aerospace companies
  • Component Suppliers
  • Sensor specialists
  • Electronic companies
  • Software developers
  • Autonomous vehicle developers
  • Artificial intelligence (AI) specialists
  • Composites companies
  • Technologists
  • R&D staff
  • Consultants
  • Market analysts
  • Senior executives
  • Business development managers
  • Investors
  • Governments
  • Agencies
  • Industry organisations
  • Banks