The report provides a comprehensive Comparative SWOT framework analysis & Near Term Business Outlook on Top OEMs in the European Medium & Heavy Truck market. The report analyzes as to how the key industry OEMs are positioned, based on their Strengths & Weaknesses, and are gearing up for the highly dynamic & rapidly evolving trucking market landscape with reference to the emerging Opportunities and potential Threats. The report also provides an analysis of key trends, issues & challenges likely to shape the industry’s future, outlining potential growth opportunities & projecting market outlook as well as demand growth projections for the near to medium horizon.

The current phase of the global trucking industry’s development has been highly dynamic and its likely evolution over medium term quintessentially is going to be defined and shaped by technology which has been rapidly evolving and is poised to disrupt markets at a lightning pace. The CASE (Connected, Autonomous, Shared & Services and Electric) technologies continue to be at the core of this transformation. The trucking industry is on the cusp of a technology led transformation phase marked by confounding uncertainties and disruptions with the electrification of trucks almost nearing the inflection point posing a strong threat to traditional industry OEMs from start-ups and new industry entrants. The industry OEMs & players; which are able to adopt, invest in & incorporate right technologies for right applications to deliver overall value to customers, end users & stakeholders while creating significant competitive advantages for themselves, by leveraging this technology led differentiation; will be at the forefront of the one of the most disruptive phases for the industry going forward which is likely to be marked by the introduction of a number of technology enabled entirely new business models, concepts & solutions.

For Whom: Key Decision-Makers across Industry Value Chain

  • Key Decision-Makers
  • Program & Procurement Managers
  • Top Management of Industry Players & Other Companies
  • Industry OEMs & Technology/Other Solutions Providers
  • Suppliers, Vendors, Sales & Distribution Channels and other Key Players in the Industry Value Chain
  • Fleet Operators, Logistics Solutions Providers, Associated Equipment Manufacturers & Technology Solutions Providers
  • Existing & potential Investors
  • Industry & Company Analysts
  • M&A Advisory Firms
  • Strategy & Management Consulting Firms
  • PE Firms, Venture Capitalists and Financing & Leasing Companies
  • Researchers and all those associated with the industry in general


Features, Benefits & Reasons to Procure:-

  • Quick Macro View and Big Picture Analysis
  • Blend of Quantitative & Qualitative Analysis for Strategic Planning Process
  • Quality & Reliability backed by over a decade of Research and Coverage of the Industry
  • Detailed Analysis on Trucking OEMs
  • Visual Representation enabling Easy Comprehension
  • Meetings & Presentation Ready Format for Quick Application
  • Superior & Enriched User Experience with Incorporation of Relevant Images, Graphs & Infographics