Rise in Internet traffic, business applications, and the number of Internet-enabled devices to drive the demand for application delivery controller across the globe
The global application delivery controller market size is expected to grow from USD 2.4 billion in 2019 to USD 3.9 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 10.0% during the forecast period. Application delivery controllers are purpose-built networking appliances whose function is to improve the performance, security, and resiliency of applications delivered over the web. These are the next generation of load balancers and are typically located between the firewall/router and the web server. An application delivery controller is a network device that helps sites direct user traffic to remove the excess load from 2 or more servers. They tend to offer more advanced features such as content redirection as well as server health monitoring.

The BFSI vertical to hold a larger market size during the forecast period
The demand for application delivery controllers in BFSI is on the rise due to various developments and reforms, such as online banking and digital transactions, in the sector. With the rise in internet and mobile banking globally, banks and financial organizations need to provide high-speed connectivity to keep the customers satisfied. The trend makes the vertical prone to anonymous security threats and cyberattacks.

The SMEs segment to grow at a higher CAGR during the forecast period
The SMEs segment is expected to be the faster-growing segment in the application delivery controller market. Enhanced reliability, better scalability, user-friendly capabilities, easy integration, increased agility, and improved efficiency are the main factors that are expected to encourage SMEs to adopt application delivery controller at a rapid pace. This segment has a huge potential to flourish in the application delivery controller market in the coming years.

North America to hold the largest market size in 2019, while Asia Pacific (APAC) to grow at the highest CAGR during the forecast period
North America is estimated to hold the largest market size in the global application delivery controller market in 2019. North America is the most matured region in the application delivery controller market, as most large enterprises are in the region. This region is home to some of the leading, well-established suppliers as well as end user verticals in the global application delivery controller market. Organizations shifting toward application delivery controller solutions and services, and the increasing adoption of digital business strategies are the major factors that are expected to drive the adoption of the application delivery controller offerings in North America. On the other hand, the application delivery controller market in APAC is expected to witness exponential growth to become the fastest-growing region. Rising awareness of data management through common interface at a reduced cost of ownership, growing focus on server virtualization, and the popularity of using infrastructure-as-a-service solutions are major growth drivers for the application delivery controller market in APAC.

In the process of determining and verifying the market size of several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people.
The breakup of the primary profiles is given below:
• By Company: Tier I: 38%, Tier II: 42%, and Tier III: 20%
• By Designation: C-Level: 40%, Director-Level: 35%, and Others: 25%
• By Region: North America: 35%, Europe: 27%, APAC: 23%, and RoW: 15%
The key vendors profiled in the report are as follows:
1. F5 Networks (US),
2. Citrix Systems (US),
3. A10 Networks (US),
4. Fortinet (US),
5. Radware (Israel),
6. Barracuda Networks (US)
7. Total Uptime (US),
8. Array Networks (US),
9. Kemp Technologies (US),
10. Cloudflare (US),
11. Brocade Communication (US),
12. Riverbed (Germany),
13. Evanssion (UAE),
14. NFWare (US), and
15. Snapt (US)

Research coverage
The market has been segmented on the basis of type, service, organization size, vertical, and region. The application delivery controller market by type consists of hardware-based application delivery controller and virtual application delivery controller segments. On the basis of services, the market is segmented into integration and implementation and training, support, and maintenance services. On the basis of organization size, it comprises SMEs and large enterprises. Based on verticals, the application delivery controller market report covers Banking, Financial Services, and Insurance (BFSI); IT and telecom; government and public utilities; healthcare and life sciences; manufacturing; retail and consumer goods; energy and utilities; media and entertainment; and others. In terms of region, the report covers 5 major geographic regions: North America, Europe, APAC, MEA, and Latin America.

Key benefits of buying the report
1. The report comprehensively segments the application delivery controller market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across verticals and regions.
2. The report would help stakeholders understand the pulse of the market and provide them with information about the key market drivers, restraints, challenges, and opportunities.
3. It would help stakeholders better understand their competitors and gain more insights to enhance their positions in the market. The competitive landscape section includes new product launches, partnerships, agreements and collaborations, mergers and acquisitions, and expansions related to the global application delivery controller market.