The Latin America, Middle East and Africa Liquid Detergent Market would witness market growth of 5.65% CAGR during the forecast period (2019 – 2025).
Stakeholders in the liquid detergent industry are now increasingly focusing on customer retention and engagement. In the past few years, upsurge in offers and discounts offered to customers have been witnessed. While offers and discounts have always been common, retaining customer loyalty has been a challenge for global manufacturers. LAMEA is projected to register significant growth due to rapid urbanization, increase in penetration of technology even in small cities, growth in disposable income, and improvement in the standard of living. In line with an increase in health-conscious consumers, a paradigm shift from conventional liquid detergent to organic liquid detergent has been witnessed in recent years. As a result, prominent manufacturers have ventured into the organic segment to capture lucrative opportunities in the segment. Furthermore, increasing demand for liquid laundry detergent in Latin America is expected to drive the demand for the market in the region.
Based on the Nature, the market is segmented into Organic and Conventional. Based on Application, the market is segmented into Laundry and Dish Washing. Based on Sales Channel, the market is segmented into Online Sales Channels, Supermarket & Hypermarket, Departmental & Convenience Stores and Independent Grocery Stores. Based on End User, the market is segmented into Residential and Commercial. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Church and Dwight Co. Inc., Henkel AG & Company, KGaA, UNILEVER PLC, S.C. JOHNSON AND SON, INC., RECKITT BENCKISER GROUP PLC, COLGATE PALMOLIVE, Jyothy laboratories Limited, Godrej Group (Godrej Consumer Products Limited) and Alticor Inc. (Amway Corporation).
Scope of the Study
Market Segmentation:
By Nature

  • Organic
  • Conventional


By Application

  • Laundry
  • Dish Washing


By Sales Channel

  • Online Sales Channels
  • Supermarket & Hypermarket
  • Departmental & Convenience Stores
  • Independent Grocery Stores


By End User

  • Residential
  • Commercial


By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Companies Profiled

  • THE PROCTER AND GAMBLE COMPANY
  • Church and Dwight Co. Inc.
  • Henkel AG & Company, KGaA
  • UNILEVER PLC
  • S.C. JOHNSON AND SON, INC.
  • RECKITT BENCKISER GROUP PLC
  • COLGATE PALMOLIVE
  • Jyothy laboratories Limited
  • Godrej Group (Godrej Consumer Products Limited)
  • Alticor Inc. (Amway Corporation)


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