Big data as a service has become an integral aspect of businesses in the current scenario. Marketing and sales are some of the big fields where big data plays a pivotal role. Customers across several particular regions are getting closely associated with media than ever before.
The North America region was the third highest contributor to the global market, generating $XX billion in 2018, and is projected to reach $XX billion by 2027, registering a CAGR of 14.99 %. The countries considered in the North America region are the U.S. and Canada.
In North America, big data has its applications primarily in healthcare, manufacturing, defense, retail, and media & entertainment sector. North America big data market is expected to be on an upsurging trend owing to government funding to support big data projects and the rising application of big data in the financial sector. Moreover, growth in e-commerce industry is also expected to boost the growth of the big data market in North America during the forecast period.
Opera Solutions, Alteryx Ltd., Amazon Web Service, Inc., International Business Machines Corporation, Guavus Inc. (acquired by Thales), MAPR Technologies, Wipro Ltd., Microsoft Corporation, Hewlett Packard Enterprise Company, Oracle Corporation, SAS Institute, Google LLC, SAP SE, Accenture, and Information Builders Inc. are the major companies operating in the region which are mentioned in the report.