Free from lactose will continue to experience demand in 2020 as a large proportion of the South African population is lactose intolerant. Whilst the economic impact left many consumers cash-strapped, those suffering from intolerances still opted to purchase these products to help them maintain good health. In addition, these products tend to be sold at a similar price to regular milk and dairy products. Thus, the choice to purchase free from lactose was less driven by price comparison with regul...
Euromonitor International’s Free From in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Free From market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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