Key Findings
The concept of head-up displays has been used in the aviation industry, and now this technology is also being increasingly deployed in the automotive sector. The Europe automotive head-up market is expected to showcase a healthy growth over the forecast period of 2019-2027, displaying a CAGR of 21.90%.

Market Insights
The United Kingdom, Germany, Spain, France and the remaining countries included in the Rest of Europe regional segment are the geographies analyzed for this market analysis. In the year 2018, the German automotive HUD market contributed to the highest revenue share. The substantial increase in awareness about passenger and vehicle safety is fuelling the demand for vehicles equipped with advanced electronic systems.

Moreover, the rising rate of road accidents due to distracted driving and growing adoption of automotive head-up display and growing sales of passenger cars are expected to boost the growth of the automotive head-up display market in Europe during the forecast period 2019-2027. However; the overall Europe HUD market is facing competition from aspects like the substantial increase in the availability of alternatives such as telematics & smartphone-based in-dash navigation and in-vehicle infotainment.

Competitive Insights
Noted companies in this market include Pioneer Corporation, Harman International Incorporated, Texas Instruments Inc., Denso Corporation, Robert Bosch GmbH, Microvision Inc., Garmin International Inc., Yazaki Corporation, LG Display Co. Ltd., BAE Systems Inc., Nippon Seiki Co. Ltd., Continental AG, Panasonic Corporation, and Visteon Corporation.