India female grooming market stood at $ 152 million in 2018 and is projected to grow at a CAGR of over 26% to surpass $ 623 million by 2024. India male grooming market stood at $ 643 million in 2018 and is projected to grow at a CAGR of over 11% to cross $ 1.2 billion by 2024. Anticipated growth in the market can be attributed to rising urbanization, increasing disposable income of middle class population, changing preferences of Indian consumers for professional products and growth of professional beauty & wellness market. Moreover, innovation in products offerings, enhanced shopping experience on e-commerce websites, increasing demand for professional products among consumers and innovative branding and marketing, promotional strategies are further expected to propel demand for personal grooming products in India over the next five years.

Years considered for this report:

  • Historical Years: 2014-2017
  • Base Year: 2018
  • Estimated Year: 2019
  • Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast market size of India personal grooming market.
  • To define, classify and forecast India personal grooming market on the basis of segment (Hair Dryers, Curlers, Straighteners, Trimmers and Shavers)
  • To scrutinize the detailed market segmentation and forecast the market size segmenting India personal grooming market into four regions namely, North Region, West Region, East Region and South Region.
  • To identify tailwinds and headwinds for India personal grooming market.
  • To get an idea about the consumers’ behavior towards Brand Awareness, frequency of Personal Grooming Appliances, sources of information and factors influencing purchase decision.
  • To examine competitive developments such as expansions, new product launches, supply contracts and mergers & acquisitions in the India personal grooming market.
  • To evaluate competitor pricing, average market selling prices and trends in the India personal grooming market.
  • To strategically profile the leading players, which are involved in the supply of personal grooming products in India.


Some of the major players operating in the India personal grooming market are:
Phillips India Limited, Panasonic India Private Limited, Vega Industries Pvt. Ltd., Gillette India Limited, Havells India Limited, Syska LED Lights Private Limited, Wahl India Grooming Products Private Limited, Gryphon Appliances Limited, Syska Led Lights Pvt Ltd., Nova Marketing, SSIZ International Products, NOVA Marketing, etc.

TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of personal grooming manufacturers and suppliers in India. Subsequently, we conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, end use sector/s, and regional presence of all major personal grooming suppliers across the country.

TechSci Research calculated the market size for India personal grooming market using a bottom-up approach, wherein manufacturers’ value sales data for different types of personal grooming products (Male Grooming and Female Grooming) was recorded and subsequently forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • India personal grooming product manufacturers, suppliers and other stakeholders
  • Associations, organizations, associations and alliances related to personal grooming industry
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms


The study is useful in providing answers to several critical questions that are important for industry stakeholders such as personal grooming product manufacturers, distributors, dealers and policy makers to understand which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:
In this report, India personal grooming market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Segment


o Female Grooming
 Hair Dryers
 Hair Straighteners
 Hair Curlers
 Trimmers & Shavers
o Male Grooming
 Trimmers
 Shavers

  • Market, by Distribution Channel Type:


o India Female Grooming
 Multibranded Electronic Stores
 Exclusive Brand Stores
 Online Retail
 Institutional Sales
o India Male Grooming
 Multibranded Electronic Stores
 Exclusive Brand Stores
 Supermarkets/Hypermarkets
 Online Retail
 Institutional Sales
 Traditional Retail

  • Market, by Geography:


o North
o East
o West
o South

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the India Personal Grooming market.
Available Customizations:

The following customization options are available for the report:
Channel Partner Analysis

  • Detailed list of distributors and dealers across the country.


Company Information

  • Detailed analysis and profiling of additional market players (up to five).


Product Information

  • Detailed analysis of new products in the market and their driving forces in the market.