The channel is at a very early stage of development, with dynamic current value growth derived from a low sales base. In 2018, current value sales continued to see fast growth, albeit much slower than in the previous years of the review period. This suggests a level of stabilisation, as the penetration of mobile devices has reached a high level. Further strong growth is predicted, although mobile internet retailing is expected to remain a very small niche in online shopping and retailing overall...

Euromonitor International’s Mobile Internet Retailing in Cameroon report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Mobile Internet Retailing market;
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* Use five-year forecasts to assess how the market is predicted to develop.

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