The content of this report will be updated with the latest scenarios based on the global COVID-19 Pandemic
The Europe Mobile Marketing Market would witness market growth of 22.3% CAGR during the forecast period (2018 – 2024).
Mobile marketing, a revolutionary marketing tact in the business world, introduces convenient and improved ways of communicating directly with customers and advertisement of products. Marketers are now capable of contacting their users as per the nature and requirements of their user base. Furthermore, they can initiate research and detect the kind of services or products are being searched by customers and notify them based on this research. Worldwide, the number of mobile phone users is increasing by the minute, mainly due to the fall in their pricing. Not only this, it is expected that the fall in high - speed internet prices will boost demand for smartphones. Thus, with increasing use of mobile internet, the global mobile marketing market could see strong growth.
Based on Solution type, the market is segmented into Mobile Web, MMS, QR Codes, Location Based Marketing, in app Messages & Push Notifications, SMS, and Others. Mobile Internet marketing includes both World Wide Web and mobile phone use. It is also known as mobile web marketing. It may be classic web marketing like pop-out ads, but may also involve website optimization to make it search engine and mobile telephone friendly. Since mobile phone users are growing fast, mobile internet marketing is one of the fastest-growing strategies for mobile marketing. Mobile Web market dominated the market during the forecast period.
Based on Organization size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End user, the market is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment, and Other End User.Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers theanalysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T Inc., SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Systems Inc., Salmat Ltd., Vibes Media LLC, Mobivity Holdings Corporation, and SAS Institute Inc.