Key Findings
The North American data monetization market is projected to capture xx% of market share by 2027, at a CAGR of 14.88% during the forecasting years of 2019-2027.

The North American region with its developed economies and advanced technology implementation have readily adopted the services for data monetization because of several crucial benefits and the traction it has gained by the introduction of big data and cloud computing.

Market Insights
The United States and Canada are considered for the analysis of the North American data monetization market growth, where the United States market reaped the maximum revenue in the year 2018. North America is expected to dominate the market due to the continuous rise in the volume of enterprise data across all industry verticals as well as an increase in preference toward data-driven business strategies.

The United States data monetization market is mainly driven by the rising adoption of data monetization in the banking and financial sector due to the generation of massive data. The Canadian market, on the other hand, has increased investment for the implementation of big data projects that are opening huge opportunities for market expansion in the country.

Competitive Insights
The major market players operating in the North American data monetization market are Paxata, Google Inc., Gemalto, Dawex Systems SAS, Accenture, Cisco Systems, Inc., 1010Data, SAS Institute, Virtusa Corporation, Elevondata, Openwave Mobility, Inc., Infosys Limited, SAP SE, International Business Machines Corporation and Reltio Inc.