Outdoor advertising, also known as out of home (OOH) media, is a type of advertising done by companies to promote their product to people when they are outside their house. Such promotion technique is used to spread broad messages, branding and support campaigns. The popular outdoor advertising tools are billboards, street furniture, transit and alternative advertising.
The global industry growth is expected to be driven by the booming tourism industry, growing programmatic digital display ad spending, increasing urban populace and accelerating economic growth. The market is trending with the intensifying DOOH advertising market, rising street furniture outdoor advertising market, market consolidation, emergence of innovative out-of-home advertisement methods and developing beacon technology fondness. However, there are some growth hindering factors in the industry such as the outbound telemarketing market growth in developing economies, intensive competition and stringent regulations.
Regionally, U.S. rules the overall industry as a result of the rising digital OOH promotion tools such as a jukebox, spectacular and signage demand by the corporates, restaurant owners and telecom sector to endorse their products and services.
“Global Outdoor Advertising Market: Industry Analysis & Outlook (2019-2023)” by Koncept Analytics provides an extensive research and detailed analysis of the present market along with future outlook. Key players i.e. JCDecaux SA, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company and Outfront Media Inc. are being profiled along with their respective financials and growth strategies.