Households in the Asia Pacific region are on the verge of a structural transformation, as the demographic dividend skews towards a broader base of young aspirational Millennials. Major regional trends include surging single-person households, a growing urban population, shrinking family sizes, and declining birth rates. Increasing local production and growing affluence are expected to boost household expenditure over the forecast period.
Euromonitor International’s Households in Asia Pacific global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care,?analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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