Paper and board packaging is defined as the wrapping and containment of goods & products for protection, distribution, storage and sale using paper as primary material. The paper and board packaging industry, valued at ~369 $Billion, holds the largest share i.e. ~43% of the total global packaging industry, which is composed of several materials such as plastic packaging, metal packaging, glass packaging, paper & board packaging and others. From a basic usage as a product ’safeguard’ or a ’container’, packaging today has become an indispensable marketing tool and an integral part of a product’s lifecycle. The demand for packaging has been continuously increasing on account of rising disposable income, single living, on the go lifestyle and convenient packaging.
Moreover, the explosive growth in ecommerce over the past few years, mainly due to faster delivery, free shipping and increasing internet penetration, is the major factor fueling the overall growth of the paper & board packaging market. Furthermore, the recyclability proposition of paper as well as growing environmental consciousness among consumers towards sustainable packaging is drawing heightened industry attention to entice customers. Based on the above factors, the paper and board packaging market is growing at a fast pace and is likely to continue growing at a CAGR of X.X% over the forecast period from 2018-22. This report covers exhaustive analysis on industry dynamics, market size, supply and demand, current trends/issues & challenges and end user industry.