Like most other channels, variety stores will experience sales declines in 2020 due to the negative impact COVID-19 has had on retailing. The category remains a relatively insignificant one in Bulgaria in 2020, represented mainly by smaller outlets selling a mix of apparel, personal care products, consumer appliances and homewares products. The channel typically attracts consumers with affordable pricing, innovative products and strong (home shopping) marketing and advertising. However, many pro...

Euromonitor International’s Variety Stores in Bulgaria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Variety Stores market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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