The use of mobile phones continues to grow each year amongst the Colombian population. Operators estimate that more than half of Colombians accessed the internet through their mobiles at the end of the review period. This growth in users confirms the penetration of mobile communications in the country to the extent that some sources consulted observe that Colombia is nearing international standards in this aspect. Likewise, the increase in penetration has allowed per-minute rates to continue dec...
Euromonitor International’s Mobile Internet Retailing in Colombia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Mobile Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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