Overall, soup in Germany is a very mature category with clear signs of saturation. Generally, it is perceived by consumers as old-fashioned and not very interesting in terms of lack of innovations, especially in shelf-stable or dehydrated formats. Therefore, soup observed negative growth in both volume and value terms in 2018 and 2019. No considerable improvement is expected over the forecast period with a rather weak overall performance likely. A slightly more positive situation can be expected...
Euromonitor International’s Soup in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soup market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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