Marriott International is the largest hotel company worldwide following its acquisition of Starwood at the end of 2016. The company is performing strongly, although a major data breach puts a dampener on results. Heavily reliant on the US market, the company is focusing its pipeline internationally. 2019 will likely see the launch of a single loyalty programme, and possibly the further roll-out of the Tribute Homes pilot.
Euromonitor International’s Marriott International Inc in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Activities (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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