Chocolate confectionery remains the largest confectionery category in value sales, but very mature areas such as boxed assortments and tablets are showing clear signs of saturation and are also perceived to be a bit old-fashioned, so that they were therefore seeing some of the strongest sales declines. However, countlines and seasonal chocolate for special occasions continue to enjoy very positive acceptance among German consumers as they are typically a focus for innovation in terms of formats,...
Euromonitor International’s Chocolate Confectionery in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Chocolate Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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