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The global alcoholic ready-to-drink (RTDs)/high strength premixes market is estimated to grow at a CAGR of 3.32% during the forecast period of 2019-2027. The changing lifestyle and alcohol consumption habits, increased demand from youth and rise in the marketing and promotions by retailers are the major drivers for the market.
The market is majorly segmented on the basis of distribution channels that include supermarkets & hypermarket, liquor specialist stores, duty-free stores, online retailing and others. The online retailing distribution channel is expected to be the fastest-growing distribution channel during the forecast years, owing to convenient delivery, wide product selection, competitive pricing and access to a wealth of information online. The market is also segmented on the basis of four major product categories such as Wine-based RTDs, Spirit-based RTDs, Malt-based RTDs and High-Strength Premixes. The Spirit-based RTDs and Wine-based RTD have a higher demand in the market as compared to others.
The Asia Pacific dominates the market with over xx% of market share. Countries like China, India, Japan, South Korea, Thailand, Australia and rest of APAC are key emerging markets for the alcoholic spirits and high strength premixes in the region. China, Japan, and India being the most populous countries in the region promise a large target group of consumers to the global as well as domestic manufacturers and suppliers of the alcoholic ready-to-drink (RTDs)/high strength premixes. The other important regions analyzed in the alcoholic ready-to-drink (RTDs)/high strength premixes market are Europe, North America, Latin America and the middle-East and Africa.
Most of the players in the market are focused on several business strategies like merger and acquisitions, strategic alliance, business expansions and horizontal & vertical integrations. Some of the top players in the market include Anheuser Busch InBev, Bacardi Limited, The Boston Beer Company, Inc., Brown-Forman Corp., Diageo Plc, Distell Group Limited, Global Brands Ltd, Halewood International Ltd, Radico Khaitan and Suntory Spirits Ltd.