The Asia-Pacific alcoholic ready-to-drink (RTDs)/high strength premixes market is expected to evolve at a CAGR of 3.00% over the forecasted years of 2018-2026. The region currently holds the highest market share in the global market, with emerging economies like India, China, Japan, Thailand, South Korea and Australia majorly propelling market growth.
Modernization and adoption of western culture by the majority of the youth, changing lifestyle and increase in the disposable income are the major driving factors for the market in this region. Also, populated countries like India, China and Japan promise a large target group of consumers to the global as well as domestic manufacturers. At present, the supermarkets and hypermarkets distributing channel is leading in this region, but online retailing channel that is expected to show greater progress in the coming years. Also, amongst the various product segment from this market, the Spirit-based RTDs and Wine-based RTDs are expected to be in higher demand as compared to the other products.
The major players in the market are Global Brands Ltd, Brown-Forman Corp., The Boston Beer Company, Inc., Distell Group Limited, Radico Khaitan, Anheuser Busch InBev, Diageo Plc., Bacardi Limited, Suntory Spirits Ltd. and Halewood International Ltd.