Total packaging saw stable retail unit volume growth in 2019, as increasingly hectic lifestyles stimulated demand for ready meals. Meanwhile, rising disposable income levels translated into premiumisation, with a focus on convenience and healthier options. Busy consumers continued to buy frozen ready meals, for example, while the warm Italian climate boosted sales of prepared salads and chilled ready meals. Consumers are looking for products that save time, but provide nutrition. Packaging has a...

Euromonitor International’s Ready Meals Packaging in Italy report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Ready Meals Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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