Significant numbers of consumers buying sunglasses in Germany are mainly driven by fashion reasons, as people, especially youngsters, perceive sunglasses as a fashionable accessory rather than an item that protects their eyes from harmful UV light. For fashion brands such as Ray-Ban, Calvin Klein or Diesel, consumers wear these sunglasses brands as a reflection of their personality and to make a fashion statement. Fashion trends continued to prop up demand for sunglasses in 2019, resulting in ma...
Euromonitor International’s Sunglasses in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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