Writing instrument sales have been threatened by the increasingly digital lifestyle in many countries, with the bemoaned loss of handwriting skills among younger generations. In comparison, Germany is still relatively conservative, with high per capita usage of writing instruments compared to other European countries. Writing instruments continued to enjoy steady demand, even with a more digital society in place. In addition, Digitalpakt Schule is an initiative by the German government to invest...

Euromonitor International’s Writing Instrumentsin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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