The large consumer base for mass beauty and personal care products provides a firm platform for development in the Chinese market. Moreover, the low prices of the mass segment help to attract new consumers as awareness of personal grooming rises and demand for beauty and personal care products extends beyond major urban centres. However, while the mass segment continued to account for the majority of overall beauty and personal care value sales in 2018, its share had fallen significantly since 2...
Euromonitor International’s Mass Beauty and Personal Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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