Value sales of mass products turned positive in 2018, following the general trend of the Greek economy, which, after successive years of turmoil, is entering a phase of stabilisation and slow recovery that is expected to last throughout the forecast period. This trend is evident in the key categories of hair care and bath and shower, which are dominated by mass products sold in supermarkets. Promotional intensity will remain high over the forecast period, but will not increase further, granting...
Euromonitor International’s Mass Beauty and Personal Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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