As vitamins are closely connected to building a stronger immune system, and Chinese consumers’ attention to immunity enhancement is reaching new heights, the category continues to see healthy growth momentum in the post-COVID-19 era. Habit persistence played an important role in the high level of vitamins consumption in 2021, while heightened awareness of immunity led more consumers to purchase not only vitamin C, but also vitamin D and vitamin B, which also have immunity-support claims. Vitamin...

Euromonitor International’s Vitamins in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.