Due to difficult economic backdrop in Turkey, the purchasing habits of consumers are showing some major changes. For example, home care products in larger packs gained notable volume share in 2019, particularly in categories such as powder detergents, bathroom cleaners and kitchen cleaners. Over the forecast period, this trend will continue to be seen as Turkish consumers will tend towards becoming much more price sensitive due to diminishing income per capita. However, bleach is expected to be...

Euromonitor International’s Home Care Packaging in Turkey report offers insight into key trends and developments driving packaging across the category.


Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Home Care Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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