The variety store channel continued to benefit from strong growth in terms of number of outlets in 2018, thanks in large part to the expansion of new players Mumuso and Miniso. Miniso trailed the channel’s leader Daiso but is slowly catching up, having opened its 60th store in 2018. Daiso, one of the pioneers of variety stores in the Philippines, continued to lead the channel with 77 outlets. Surplus Shop ranked third, benefiting from being one of SM Shopping Mall’s anchor tenants. Although Mumu...

Euromonitor International’s Variety Stores in Philippines report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Variety Stores market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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