The rate of growth in the retail current value sales of supermarkets accelerated sharply during 2020, reaching its highest level in almost a decade. The pandemic led the authorities to introduce restricted working hours in traditional open-air souks (3pm in Casablanca, for example), which led some customers to switch to supermarkets. This led to the acceleration of an established trend, as consumers were steadily shifting from souks to supermarkets even before COVID-19 struck, due in large part...

Euromonitor International’s Supermarkets in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Supermarkets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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