Brazil was strongly impacted by an economic crisis in 2014, which led to many local consumers reducing their spending and adapting their shopping habits. Under this scenario, price-sensitive consumers searched for channels that could offer more competitive pricing for their grocery shopping such as atacarejos, which are a hybrid of hypermarkets and cash and carry outlets included under warehouse clubs. Although both formats offer a wide assortment of products at discounted prices, atacarejos ben...

Euromonitor International’s Hypermarkets in Brazil report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Modern Grocery Retailers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Hypermarkets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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